Our Story

It all began on Valentine’s Day in 2011, when our family started a new tradition of giving out what we then called a “heart attack.” A heart attack is essentially the premise of WholeHearted, an ‘attack’ of compliments written on cut-out hearts and stuck up to places in the house. We continued this tradition for many years on birthdays, holidays, graduations, and even as pick-me-ups on days when one of us needed support. The first 10 or so years of this tradition was done by us cutting out hearts on colorful pieces of paper by hand. We often complained about how much of a pain this was by having to recut out many hearts every time we wanted them, and not being able to save the hearts after we had written on them. Often friends and family would compliment, admire, and follow our tradition, yet almost everyone had the same issue; the time and effort it takes to individually cut out each heart was not worth the one time usage. That’s when we came up with WholeHeartedPaperCo, the first reusable cut-out hearts that inspire love, joy, and positivity through compliments! We offer our hearts in many different colors so that each family or individual can choose the pack that works for them and use our hearts an unlimited amount of times. We hope that our hearts can help capture and spread love to many, as everyone deserves to know how loved they are.

From the Beginning

The idea for WholeHearted began in 2011, when our family started using cut-out hearts as a way to remind each other why we loved them.

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